George Walter Vincent Smith Art Museum Closed for Restoration

Show your Massachusetts pride with a Dr. Seuss license plate on your ride! Your 100% tax deductible purchase supports the Springfield Museums, an institution devoted to engagement and literacy, and home of the Amazing World of Dr. Seuss.

Dr. Seuss Plates are available online or at an RMV service center. Anyone with a passenger car registered in Massachusetts is eligible. Specialty plates cost $40, plus standard registration fees, with a portion supporting the Museums. When re-registered, the full $40 benefits the Museums.

Questions? Call 413-314-6458, or email seussplates@springfieldmuseums.org. 

Frequently Asked Questions

Any Massachusetts resident with a passenger car registered in the state is eligible. 

The cost is $40 each, plus a plate swapping charge. Depending on timing, your regular registration fee might also apply. For all Massachusetts license plates there is a renewal fee every two years.

The first time the plate is ordered, the Museums get $28 and the Massachusetts Department of Transportation (Mass DOT) gets $12. Each time those plates are renewed, the Museums get the entire $40.  

Customers will receive a letter in the mail from the Registry of Motor Vehicles with instructions on how to receive their new plates. The customer will have 90 days from receiving the letter to call the Registry of Motor Vehicles, Special Plates Department for their plate. Customers can recycle their old license plates. Customers who have vehicles registered will pay a registration swap fee and special plate fee. New vehicles will pay the registration fee and special plate fee.  

Yes! Your contribution is truly appreciated, and your tax-deductible donation will directly help to promote engagement, literacy, and learning through the programs and services offered by the Springfield Museums. Please consult your tax advisor regarding the tax-deductibility of these items. 

Unfortunately, no. Commercial vehicles in Massachusetts cannot have a specialty plate. 

Yes. You will need a Power of Attorney letter from your leasing agent in addition to a Registration and title application signed by your car insurance provider. 

The Museums reserved plates numbered 1-99 for an online auction held in March 2025. A limited number of these plates remain, and the Museums will announce when they are again available for auction on social media.

If you’re not a Massachusetts driver and would like to support our mission, head to our Donation Hub to learn more ways to contribute!

Support a day of play! Support ah-ha moments!

“Think and wonder. Wonder and think.”—Dr. Seuss

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Art Bridges Foundation Access for All

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